So, What Would You Do?

I'm starting to list more polymer clay in my Etsy store.  If you checked out my store, you will see that I have an eclectic set of listings ranging from glass beads to my newest item, my little gardens.  Items that I have made from polymer clay are also listed and there are more to come.  So, my question becomes this,
with over 300 items listed in my Etsy store, should I reduce that number by opening a second store devoted to polymer clay?
I'm really torn on that one.  Polymer clay is a different medium, but the end result, beads, is the same.  I don't know.  What would you do?  What are the pluses and minuses that you see?  Help?